Free Social Listening Tools
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Know About The Best Free Social Listening Tools for 2024

Are you looking for the best free social listening tools for your local business or eCommerce service website? Here you will find some of the tools that you can easily use to promote your business products without any subscription fee.

 What is Social Listening?

Social listening is the process of monitoring and analyzing social media platforms and other online channels for mentions and discussions related to a particular brand, product, or industry. By paying attention to what people are saying about a company or topic, businesses can gain valuable insights into consumer sentiment, preferences, and behavior, which can be used to allow marketing strategies, product development, and customer service initiatives. 

Social listening involves not only tracking direct mentions of a brand or product but also monitoring for related keywords and topics that may be relevant to a company’s industry or audience. With the help of specialized tools and analytics, businesses can gather and analyze large amounts of data from social media platforms and other online sources to gain a deeper understanding of their customers and the marketplace.

Why are social listening tools important?

Social listening tools are an essential aspect of modern-day marketing and communication strategies. These tools allow individuals and businesses to monitor social media platforms, online forums, and other digital channels to gather information on what people are saying about their brands, products, or services.

The key benefit of using social listening tools is that they help businesses understand their audience better. By analyzing conversations and interactions, companies can gain insights into their customers’ preferences, opinions, and behavior. This information can be used to improve products and services, create more targeted marketing campaigns, and enhance customer engagement.

Social listening tools also allow companies to stay on top of industry trends and track their competitors’ activities. This knowledge can be used to adjust strategies and stay ahead of the competition.

social listening tools are crucial for any business looking to build a strong online presence and establish meaningful relationships with its customers. By leveraging these tools, companies can gain valuable insights, improve their offerings, and ultimately grow their business.

How does social listening work?

Social listening is the process of monitoring online conversations between people and analyzing them to gain insights into customer sentiment towards a brand, product, or service. It involves tracking mentions and discussions on social media platforms, blogs, forums, and other online sources to understand what people are saying and how they feel about a particular topic.

To begin the process of social listening, you need to first identify the keywords and hashtags related to the brand or industry you are interested in tracking. Once you have identified these keywords, you can use social listening tools to monitor mentions of these keywords across different social media platforms. These tools can help you track the volume of mentions, the sentiment of the conversations, and the demographics of the people talking about the topic.

It can provide valuable insights into customer opinions, preferences, and behaviors. By understanding what people are saying about your brand or industry, you can identify opportunities to improve your products or services, respond to customer complaints and feedback, and gain a competitive advantage in the marketplace.

It is also a powerful tool for businesses looking to stay informed about what their customers are saying and adapt to changing trends and preferences. It allows you to connect with your audience, build brand loyalty, and ultimately drive business success.

Top 5 Free Social Listening Tools

There are available free tools you will find on different online platforms that are not free and have professional user-friendly interfaces. But in this blog, post we have made a list of some of the free social listening tools which you can simply use for your business purpose.

 Brandwatch

Brandwatch is a popular social listening tool that provides users with real-time insights into what people are saying about their brand, industry, or competitors across various social media platforms. One of the key benefits of Brandwatch is that it is available as a free tool, making it accessible for businesses of all sizes.

Using the free version of Brandwatch, users can monitor up to 10,000 mentions of their brand or keywords per month across various social media channels, including Twitter, Facebook, Instagram, and YouTube. The tool also provides users with access to basic analytics, including sentiment analysis, share of voice, and top influencers.

For businesses looking for more advanced features, it also offers paid plans that provide access to more in-depth analytics, custom dashboards, and more comprehensive monitoring capabilities. However, for small businesses or those just starting with social media monitoring, the free version of Brandwatch is a great way to get started and gain valuable insights into their online presence.

Brand24

Brand24 is a social media monitoring and analytics tool that allows you to track mentions of your brand, competitors, and industry keywords across various online platforms. With Brand24, you can monitor social media platforms such as Twitter, Instagram, Facebook, YouTube, and blogs, among others. The tool offers both real-time and historical data, which you can use to analyze trends, identify influencers, and engage with your audience.

Brand24 helps you keep tabs on your online reputation by providing alerts for negative mentions, enabling you to respond quickly and efficiently. Additionally, the tool allows you to track the reach and engagement of your social media posts, giving you insights into how your audience interacts with your content.

Brand24 is a powerful social listening tool that can help you stay on top of your brand’s online presence and improve your social media strategy. With its user-friendly interface, real-time monitoring, and comprehensive analytics, Brand24 is a valuable asset for businesses looking to enhance their social media presence.

Keyhole

keyhole free social listening tool, a user-friendly and affordable solution for social media monitoring. Keyhole offers a range of features that allow you to track hashtags, keywords, and mentions on various social media platforms, including Twitter, Instagram, and Facebook. The tool provides real-time analysis of social media conversations, enabling you to stay up-to-date with the latest trends and topics.

Keyhole is its ability to track sentiment analysis, which can help you understand how people feel about your brand or a particular topic. The tool also provides detailed analytics and reports, enabling you to measure the impact of your social media campaigns and make data-driven decisions.

It also is an excellent choice for businesses and individuals who need a reliable and affordable social listening tool. With its user-friendly interface and advanced features, Keyhole can help you stay ahead of the competition and connect with your customers in a meaningful way.

Meltwater

Meltwater is a social listening tool that allows businesses and individuals to monitor and analyze their online presence. The primary feature of Meltwater is that it offers a free version of its social listening tool, which is a great option for those who are beginning out or who have a limited budget.

The free version of Meltwater allows users to track up to 500 mentions per month across various social media platforms, including Twitter, Facebook, and Instagram. Users can also track keywords and hashtags related to their brand or industry, and analyze the sentiment of their online mentions.

In addition to social listening, Meltwater offers a range of other features, including media monitoring, influencer identification, and crisis management. With its user-friendly interface and comprehensive analytics, Meltwater is an excellent tool for businesses and individuals looking to improve their online presence and reputation.

Tweetdeck

TweetDeck is a powerful and free social listening tool that allows you to monitor and engage with conversations on Twitter. With TweetDeck, you can customize your dashboard to track specific keywords, hashtags, and users. This tool is particularly useful for businesses and individuals who want to keep an eye on their brand’s reputation, track industry trends, and engage with their audience in real-time. Whether you are a social media manager, a marketer, or just a Twitter enthusiast, TweetDeck can help you streamline your social media monitoring and make the most of your Twitter presence.

Conclusion:

Free social listening tools can be a valuable resource for businesses looking to monitor their online presence and engage with their audience. While there may be limitations to the insights provided by a free tool, it can still offer a good starting point for businesses that are just starting or have limited resources. 

With the ability to track mentions, monitor sentiment, and analyze trends, a free social listening tool can help businesses make data-driven decisions and improve their online reputation. As businesses grow and their needs expand, they may want to consider investing in a more robust social listening tool to gain deeper insights and access to additional features.

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